Born in the snow and built for the grind, the Wish It Was Harder tee is for those who lean into discomfort and laugh at excuses. Inspired by a freezing half-marathon training run and a twisted sense of humor, this shirt flips the script—because when you wish it was harder, you stop feeling sorry and start getting stronger. Mineral-washed black with bold back prints that ask the real question: How do you make it hard?