This isn’t just a bracelet — it’s a mindset you can wear. Hard On Purpose is for the ones who don’t stumble into discipline or wait for motivation. It’s for those who choose the grind, chase the discomfort, and lean into the work most people avoid.
With WIWH and Wish It Was Harder engraved alongside the Benchmark logo, this band is a constant reminder that pressure is the point — and getting stronger isn’t an accident. Whether you're deep in a training session, stuck in traffic after a long day, or just trying to show up better than yesterday… this band says it all.
You weren’t built to take it easy. You were built to get hard — on purpose.